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Paid media refers to any type of online advertising that a business pays for, such as search engine and  social media ads. Organic media, on the other hand, refers to any content that a business creates and distributes without paying for promotion, such as blog posts, social media posts, and email newsletters.

Paid media helps reach marketing goals by increasing brand awareness, driving traffic, generating leads, and improving engagement. Targeting specific audiences based on demographics and interests effectively reaches ideal customers.

Our billing model is really flexible. You have full control over which packages you want to use. Upgrade or downgrade at any time.

We analyse your business goals, target audience, and competition to determine the best channels for your business. This may involve a mix of search engine ads, social media ads, display ads, video ads, or other emerging types of paid media.

We use various targeting options, such as demographics, interests, and behaviors, to ensure that your ads are seen by the right people. We also continually monitor and optimise your campaigns to ensure that they are reaching the most relevant audience and driving the desired actions

The budget for paid media advertising depends on goals and industry competitiveness. We determine a realistic budget and the ROI is influenced by ad effectiveness, targeting options, and industry competition. We optimize campaigns to maximize ROI.