Boost Marketing
Insights
Stay up to date with the latest trends and strategies in digital marketing and eCommerce growth.
10 Proven Ecommerce Conversion Rate Optimization Tips
Welcome to the latest insights from Boost Marketing, your go-to experts in PPC and CRO services. In the bustling world of eCommerce, optimizing your conversion rate is not just a goal; it's a necessity. Here, we'll share 10 research-backed tips to enhance your eCommerce conversion rate, drawing from the expertise of leading conversion rate optimization companies.
3 Budget-savvy Ways to Promote Your Online Store
These days, setting up an online store doesn’t have to take too much time if you choose a user-friendly eCommerce platform and align yourself with the right kind of service provider. In fact, you can have things up and running in a matter of weeks if you’ve got the right team by your side. What a time to be alive!
7 Cost-effective marketing strategies for small businesses
There is a world of digital tools and strategies that reward small B2B and B2C enterprises focused on serving their customers with an excellent product, experience, or service. To expand on this, we've put together seven tried-and-tested marketing strategies, including resources and tips that I've used myself, to help small businesses market on a budget.
Advertising on Amazon South Africa: A practical guide with examples for brands
Creating a successful advertising strategy on Amazon's South African marketplace requires a deep understanding of the various advertising options available to brands and sellers. With the right approach, businesses can significantly enhance their visibility, drive sales, and improve their overall performance on one of the world's largest eCommerce platforms.
Digital Marketing vs SEO - Which Strategy is Best for Your Business?
Learn about the differences between digital marketing and SEO and discover which strategy is best for promoting your products and services. Find out why digital marketing is more comprehensive, immediate, and targeted than SEO and how it can help you stay ahead of the competition in today's rapidly evolving digital landscape
How to add your products to Google Shopping, Facebook Shops and Instagram Shops
So, you've worked hard to get your products ready for the online market, built your brand, and set up your store. Great news: there are now multiple ways to showcase your products to potential customers through Google, Facebook, and Instagram. This guide will walk you through the steps to add your products to these platforms and make the most of their tools
How to provide a first-class sales experience for your customers
Today’s consumers have a ton of options for shopping, both online and in real life. So we’re here to help you make the most of your customer service and improve your sales experience so you don't only make sales, but keep on making sales.
How to rock your Instagram account for your online store
If you’re an entrepreneur or online store owner, Instagram is a fantastic tool for showcasing your products and communicating directly with your customers and potential customers. It’s a visual platform to post videos and photos in a variety of forms to engage your customers on every level from a behind-the-scenes peek at your production to answering their most pertinent questions, Instagram and online commerce are a very good pairing. So, to make the most of your precious Instagram account, we’ve put together a short guide on all of Instagram’s features and how you can make the most of them to boost your online sales and reach new people.
Meta vs Google Ads: Understanding the Differences and Complementary Strengths
Learn how using Meta Ads (Facebook and Instagram) and Google Ads together can help you reach a wider audience and get the best results. Discover the differences between these platforms in terms of targeting capabilities, ad formats, cost, and audience intent, and how to use them to complement each other.
Navigating New Horizons: How to stand out on Amazon's Expansion to South Africa
The eCommerce landscape is on the brink of a significant transformation with Amazon Marketplace's impending expansion into South Africa in 2024. This move is poised to usher in an era of unprecedented opportunities for both consumers and brands alike. For brands, especially, it opens up a new vista for expansion, visibility, and engagement in a vibrant and growing market.
Paid Ads vs Boosted Posts: Understanding the Differences
Discover the differences between paid ads and boosted posts on Facebook and Instagram, and which option is best for your goals and budget. Learn about the level of control, targeting options, cost, and effectiveness of each advertising option to make an informed decision.
SEO Best Practices for your online store in 2022
Have you ever done a Google search on your competition and wondered, “How did that business get up there?” In this article we break down the mystical world of SEO and show you a few ways you can start improving your strategy today.
TikTok Trends for marketing your online store
With 1 billion active monthly users, the TikTok app is far more than a teenage craze. It’s a genuine phenomenon, so if you’re new to TikTok, and marketing your online store using TikTok, stick around. For those already on TikTok, we’ve got some tips and inspiration for you, too!
Transform Your Digital Ads With Powerful Headlines & Descriptions
Discover the best practices for creating attention-grabbing headlines and descriptions for your digital ads. Learn how to use powerful words, focus on benefits, and test and refine your ad to achieve the best possible results. Read on to transform your digital ads and achieve success in your marketing campaign.
Why High-Quality Media is Crucial for Digital Advertising
Investing in quality media is a must for any business looking to stay competitive in today's digital landscape. Nowadays, it is essential for businesses to have a strong online presence to remain competitive.