Bomba Bags – 471% More Conversions, 405% Revenue Growth

Meta strategy overhaul resulted in +471.4% conversions and +405.9% conversion value.

About the client

Bomba Bags creates stylish, durable, and versatile bags designed for every adventure—whether it's a beach day, daily commute, road trip, or safari. Crafted from a combination of high-quality cotton canvas and soft leather, Bomba Bags are strong, unisex, and built for life.

Proudly designed and manufactured in Cape Town, Bomba draws inspiration from the city's vibrant energy and craftsmanship. Their flagship store is located at the Watershed at the V&A Waterfront, where customers can experience the brand’s unique blend of functionality and style firsthand.

The objectives

Boost market penetration and revenue by significantly increasing conversion rates and value.

The approach

Integrated creative storytelling, precise audience segmentation, and rigorous testing on Meta.

The results

Meta: Conversions increased by +471.4% and Conversion Value by +405.9%.

+471.4%

Conversions

+405.9%

CV

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