Doc Marty – 91% Increase in Conversion Value

Google campaign refinements resulted in +24.6% conversions and +91.7% conversion value.

About the client

Doc Marty's Mushrooms is dedicated to harnessing the power of functional mushrooms to support health and well-being. Specializing in high-quality, organic mushroom supplements, the brand offers a range of products designed to enhance immunity, cognitive function, and overall vitality.

Committed to purity and potency, Doc Marty's Mushrooms sources only the finest ingredients, ensuring that each product delivers maximum benefits. With a mission to make the natural power of mushrooms accessible to everyone, the brand continues to innovate and educate on the wellness potential of fungi.

The objectives

Enhance targeting and creative strategies to boost conversions and conversion value.

The approach

Refined targeting with high-intent keywords, revamped ad creatives and landing pages, and implemented continuous testing on Google.

The results

Google: Conversions increased by +24.6% and Conversion Value by +91.7%.

+24.6%

Conversion Rate

+91.7%

Conversion Value

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