Freedom of Movement – 29% CRO Boost Across Channels
Integrated strategy across Meta, TikTok, and Google improved overall performance.
About the client
Freedom of Movement is a dynamic brand focused on an active lifestyle—offering products that empower movement and wellness.
The objectives
Unify the digital presence by increasing conversions, conversion value, and overall ROAS across all platforms.
The approach
Revamped Meta creative and targeting, developed engaging TikTok content, and optimized Google bidding and keyword strategies to maximize performance.
The results
Meta: Conversions +17.8%, Conversion Value +10.1%, ROAS +8.4%TikTok: ROAS +8.8%, Adjusted Conversions +35.18%, Adjusted Conversion Value +35.18%Google: Conversions –8.4%, Conversion Value –7.8%, ROAS +22.4%Overall Conversion Rate: +29%
+8.4%
Meta ROAS
+8.8%
TikTok ROAS
+22.4%
Google ROAS
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