Hopscotch Travel – 122% More Leads, 196% More Conversions
About the client
About the Client
Hopscotch Travel is a boutique travel brand dedicated to curating unforgettable experiences for modern explorers. Whether it's a luxury getaway, an off-the-beaten-path adventure, or a carefully crafted itinerary tailored to unique preferences, Hopscotch Travel ensures every journey is seamless and extraordinary.
With a deep passion for discovery and personalized service, the brand connects travelers to hidden gems, cultural immersions, and breathtaking destinations. From planning to execution, Hopscotch Travel transforms ordinary trips into unforgettable stories, making every journey a memorable adventure.
The objectives
Boost lead generation and conversion performance while reducing cost per lead and optimizing acquisition costs.
The approach
Optimized Meta ad creative and precise targeting, and fine-tuned Google search campaigns to capture quality leads.
The results
Meta: Website Leads +122.3%, Cost per Lead –55.6%Google: Conversions +196.0%, CPA +60.8% (reflecting investment in higher-value prospects)
Leads
Conversion Rate
Cost per Lead
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